Purple Octopus- An independent creative marketing agency helping business owners thrive through digital solutions.Paid Advertising

Ensuring your paid adverts work.

When you work with us, you don’t just get an agency—you gain a strategic partner committed to elevating your brand. Our paid social media advertising solutions are crafted with your growth in mind, ensuring that every pound spent works harder for your business.

Ready to unlock the full potential of paid social media advertising? Contact us today to start your journey towards unparalleled digital success.

Advertising Clients

Why Choose Purple Octopus for Paid Social Media Advertising?

At Purple Octopus, our approach to social media advertising begins with a comprehensive strategy tailored to your brand, target market, and competition. We conduct an in-depth analysis to create custom campaigns that align with your business goals and deliver tangible results. Leveraging our expertise across leading platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter, we ensure your message reaches the right audience at the right time—whether your aim is to boost brand awareness, generate leads, or drive sales.

We don’t just set up campaigns and leave them to run; our experts are committed to data-driven optimisation. By continuously monitoring, testing, and refining your social media ads with advanced analytics, we maximise your budget’s impact and help achieve the highest possible return on investment. Transparency is at the core of our service; you’ll receive detailed performance reports that go beyond the numbers, offering actionable insights to enhance your overall social media strategy.

Services Include

Facebook and Instagram Ads

From eye-catching visuals to engaging copy, our campaigns are tailored to capture attention and drive action on these influential platforms.

LinkedIn Advertising

Connect with industry leaders, decision-makers, and professionals through precisely targeted ads that support B2B and professional goals.

TikTok and Emerging Platforms

Tap into new audiences with creative and trendy content that resonates with users on the latest social platforms.

PPC Audits and Management

We review your existing social media ad campaigns, identify areas for improvement, and manage them to reduce cost-per-click and maximise results

Retargeting Campaigns

Keep your brand top-of-mind and re-engage past visitors with strategically placed ads that drive them back to your site or social profile.

A/B Testing and Performance Analysis

Our continual A/B testing strategy identifies the highest-converting creatives and copy to refine your campaigns over time.

Want to learn more?

Contact us today for a friendly and informal chat.

Let’s Talk

Paid Advertising Clients

Your Paid Advertising
Questions Answered…

What is Facebook and Instagram paid advertising?

Facebook and Instagram paid advertising allow businesses to promote their products or services through targeted ads. These platforms offer a variety of ad formats, including images, videos, carousels, and stories, enabling you to reach a specific audience based on demographics, interests, and behaviours.

How do you determine the right audience for our ads?

We use detailed targeting options on Facebook and Instagram, based on factors such as age, gender, location, interests, and behaviours. We also leverage custom audiences, retargeting, and lookalike audiences to ensure your ads reach the most relevant users.

What is the difference between Facebook and Instagram advertising?

While both platforms share similar ad management tools, Instagram is highly visual and appeals to a younger, image-focused audience. Facebook, on the other hand, offers more diverse ad formats and generally caters to a wider demographic. We recommend combining both for a balanced approach.

How does Purple Octopus create effective PPC campaigns on Facebook and Instagram?

We begin by understanding your business goals and target audience. We then create compelling ad creatives, set up precise targeting, and optimise campaigns regularly. Our team continuously monitors ad performance to maximise results while keeping your budget in check.

How much should we budget for Facebook and Instagram ads?

Ad spend can vary based on your objectives, industry, and audience. We help businesses set realistic budgets, ensuring maximum ROI. Meta suggest a minimum of £10 per day for Traffic ads and £25 per day for conversion ads. Whether you have a small budget or large, we’ll tailor your campaign to get the most value for your investment.

How do you measure the success of Facebook and Instagram ads?

We track performance metrics such as impressions, clicks, click-through rates (CTR), conversions, cost per click (CPC), and return on ad spend (ROAS). We provide you with regular reports and insights so you can clearly see how your campaigns are performing.

What types of ads can we run on Facebook and Instagram?

Both platforms support a variety of ad formats, including:

Lead ads
Image ads
Video ads
Carousel ads
Collection ads
Story ads

We help you choose the format that best suits your goals and audience.

How long does it take to see results from Facebook and Instagram ads?

Results can vary depending on your goals, industry, and ad strategy. However, many businesses see engagement and traffic improvements within the first few weeks. We continually monitor and adjust campaigns to ensure long-term success and better ROI.

Can we use Facebook and Instagram ads to retarget users?

Yes, retargeting is one of the most effective strategies. By using Facebook Pixel or tracking Instagram interactions, we can show ads to users who have previously visited your website, engaged with your content, or shown interest in your products or services.

What makes Facebook and Instagram ads a good choice for our business?

Facebook and Instagram offer unmatched targeting capabilities and a wide reach, allowing businesses to connect with their ideal audience efficiently. Whether you’re looking to build brand awareness, generate leads, or drive conversions, these platforms offer flexible ad solutions tailored to your needs.