Don’t Invite Guests To a Fancy Dinner & Serve Them On Paper Plates
In today's digital age, it's all too easy to get caught up in the hustle and bustle of trying to stand out online. Here at Purple Octopus, we're big believers in looking at the bigger picture, especially when it comes to your digital marketing strategy. It's not just about throwing a bit of money at a PPC campaign or making sure your Instagram feed looks the business; it's about making sure every single part of the journey your customer goes on reflects your brand and what they are looking for (your product or service).
For example, a PPC campaign that's getting the clicks but dropping them off at a website that's not up to scratch. It's a bit like inviting guests to a really fancy dinner party and then serving them beans on toast on paper plates. It just doesn't add up. And it's not just websites – this goes for every part of the digital experience, from social media all the way through to email marketing.
Social media's another one – crafting the perfect post that gets loads of engagement but leads to a landing page that's a nightmare to navigate. It's frustrating, and it will put people off.
Then there's email marketing. Sending out a great email that has taken you hours to curate only to link to content that's as outdated as a Nokia 3310? It's not going to do you any favours.
“Sending out a cracking email only to link to content that's as outdated as a Nokia 3310?”
What we're trying to say is, every touchpoint, from the first click to the final purchase, needs to be considered. Your website needs to be slick, your content needs to resonate, and your customer service needs to be on the ball. It's about making sure the whole journey is seamless, engaging, and, most importantly, effective.
At Purple Octopus Marketing, this is what we're all about. We're here to help you knit together all the different strands of your marketing into something that's not just coherent but truly compelling. Because, at the end of the day, it's the whole journey that counts, and getting it right will make all the difference to reducing spend and optimising conversions. So, let's have a chat and see how we can make your digital marketing sell for you.