DIY SEO | How to Implement Keywords on Your Website 🔑

I often encounter clients who understand the importance of keywords for their website's SEO but are unsure how to begin implementing them. If you're in this boat, don't worry! I'm here to guide you through the process, ensuring you can enhance your website's visibility without needing to become an SEO expert overnight.

Implementing Keywords on Your Website

So now that you have your list of keywords, (read my previous blog if you are unsure) it's time to sprinkle them throughout your website. Here's how to do it without overwhelming your visitors or resorting to technical jargon.

On Your Homepage

Your homepage is like the front door to your business online. Ensure your primary keyword is included in the main headline (H1 tag) and the first paragraph. This tells search engines what your website is about.

In Your Content

Create blog posts or articles that naturally incorporate your keywords. If you're a baker, you might write a post titled "10 Tips for Baking the Best Chocolate Cake." Use keywords throughout the content, but keep it natural. Stuffing keywords where they don't belong can hurt your SEO.

On Product or Service Pages

Describe your offerings using keywords. If you sell baking supplies, ensure each product description includes relevant keywords like "non-stick baking tray" or "organic baking flour."

Calls to Action (CTAs)

Now that you've attracted visitors with your keywords, what do you want them to do? Your CTAs guide them. Whether it's "Shop Now," "Learn More," or "Get In Touch," make sure your CTAs are clear and compelling.

Monitoring and Adjusting

Finally, SEO is not a set-it-and-forget-it task. Use tools like Google Analytics to monitor how well your keywords are performing and adjust as needed. Maybe "artisanal bakery" isn't drawing in the crowds, but "best chocolate cake" is. Pivot your strategy accordingly.

Implementing keywords on your website doesn't have to be a daunting task. By understanding what keywords are, conducting thorough research, and strategically placing them on your site, you'll improve your SEO and draw more visitors. Remember, the goal is to make your website easily discoverable by those looking for what you offer. With patience and persistence, you'll see your efforts pay off.

Ready to start climbing your way to the top of Google's search results? Contact us today for a consultation and let's put your business on the map.