Background
To design, build and launch the Kitchens with Rosemary Shrager brand from the ground up—establishing a professional and converting online presence to reflect the brand’s high-end kitchen design and installation services. The project aimed to attract and convert leads in the South East of England through a combination of website development, social media presence, email marketing, and digital advertising.
The Challenge
As a brand-new business with no existing digital assets, Kitchens with Rosemary Shrager faced the challenge of building a cohesive and premium brand identity from scratch, one that aligned with Rosemary Shrager’s well-known reputation. In a competitive market filled with established kitchen providers, it was essential to quickly build trust and credibility while delivering a digital-first strategy that could effectively convert website visitors into customer enquiries. The business also needed to generate immediate and sustainable leads for a high-ticket product offering, requiring a smart, strategic approach across all digital touchpoints.
Our Strategy
To achieve this transformation, we implemented a cohesive strategy built around four key pillars: Website Development, Email Marketing, Organic Social Media, and Paid Advertising. This fully integrated approach enabled Kitchens with Rosemary Shrager to establish a professional online presence, engage their target audience, generate quality leads, and convert interest into customer enquiries—laying the digital foundations for long-term growth and brand recognition.
Our Tools
Blog
We introduced an on-site blog to support SEO efforts, provide valuable kitchen design tips, and reinforce the brand’s authority. The content helps improve search visibility, educates potential customers, and supports long-term organic growth.
Email Marketing
To nurture leads and encourage repeat engagement, we implemented a branded newsletter and automated email campaigns. These included welcome sequences, consultation follow-ups, and seasonal promotions—designed to move prospects smoothly through the sales funnel.
Digital Advertising
We run targeted Meta ad campaigns to drive high-quality leads. Using compelling creative, persuasive copy, and strategic audience targeting, we consistently generated enquiries from users actively seeking kitchen design services in the South East.
Website
We designed and built a fully responsive, conversion-focused website that showcases the brand’s premium kitchen offerings. The site features elegant visuals, user-friendly navigation, and strategically placed calls-to-action to encourage enquiries and consultation bookings.ick here
Branding
From the ground up, we created a refined and cohesive brand identity that reflects Rosemary Shrager’s reputation for quality and style. This included tone of voice, colour palette, visual assets, and messaging that resonate with the high-end kitchen market.
Organic Social Media
We launched and manage the brand’s Facebook and Instagram profiles, developing engaging content to build trust and community. Our strategy focused on showcasing kitchen designs, behind-the-scenes insights, and promotional messaging to drive awareness and traffic.
Key Features:
- Fully mobile-responsive and SEO-optimised website
- Designed and created an interactive brochure.
- Branded image galleries and customer touchpoints
- Email capture and automated marketing integration
- Facebook & Instagram launch with branded content
- Consultation booking funnels and clear CTAs
- ROI-focused Meta lead generation ads
Results
Launching Kitchens with Rosemary Shrager digitally from scratch was a true end-to-end project. We established a premium brand presence, built robust digital infrastructure, and executed multi-channel campaigns that are already delivering real business value. The client is now equipped with a scalable digital platform that reflects the quality of their offering and drives growth in a competitive space with regular monthly new leads being delivered to their in-box, mobile phone and website.
“We have been using Purple Octopus for our marketing and social media for the past 5 years with great results on a limited budget. Purple Octopus have guided and advised us through the Covid era and out the other side with professionalism and creativity! Their attention to detail, rapid response and no hassle approach is both reassuring and refreshing! The knowledge they have of the KBB market is second to none and a major reason we work with them. Did I also mention they created our wonderful website?? Here is to working with Ann-Marie and her Purple Octopus team for many years to come.”
— Steve Fury – Owner – Kitchens with Rosemary Shrager
