Background
Bespoke Worktops is a new and ambitious brand offering high-quality, made-to-measure worktop solutions for kitchens and interiors. With a focus on craftsmanship, choice, and personalised service, the business aimed to bring a premium product to market—but, like many startups, they lacked the digital infrastructure and visibility needed to generate consistent enquiries. They approached us to help lay the foundations for sustainable growth through strategic digital marketing, lead generation, and brand positioning.
The Challenge
Bespoke Worktops was a very new entrant in a competitive market. While they had an existing website, it lacked optimisation and struggled to convert visitors into leads. Without a robust digital infrastructure, they needed support to develop credibility, drive enquiries, and build momentum quickly.
Our Strategy
Our approach was centred around building credibility, streamlining the customer journey, and driving qualified leads. We began by optimising Bespoke Worktops’ existing website to improve performance, user experience, and conversion opportunities. To support sales and provide a visually engaging resource, we designed a professional interactive brochure that could be shared digitally with prospects. We then launched targeted lead generation campaigns across social media to reach homeowners actively planning kitchen renovations. To ensure no lead was missed, we implemented an automated email sequence that delivered timely follow-ups, answered common questions, and encouraged bookings, turning interest into action with minimal manual effort.
Our Tools
Interactive Brochure Design
A sleek, compelling interactive brochure was created to showcase their range of materials, surface finishes, and installation options. This served as a visual sales tool and downloadable resource to engage prospective clients.
Digital Advertising
We developed and ran targeted ads across social platforms, designed to attract homeowners and renovators seeking bespoke worktop solutions. Creatives and messaging focused on quality, craftsmanship, and the ease of enquiry.
Website Optimisation
We refined the existing site’s layout, content, and technical performance to enhance speed, mobile responsiveness, and user experience. We restructured key landing pages with clear calls‑to‑action to improve conversion rates.
(Please note the site has been amended by the client since completion).
Automated Email Follow‑Ups
To respond quickly to incoming enquiries, we built an automated email sequence: immediate acknowledgement, design inspiration, pricing information, and booking prompts. This nurtured leads without manual effort and improved conversion rates.
Results:
- Increased Enquiries: Steady flow of high-intent leads within weeks of campaign launch.
- Improved Brand Perception: The brochure and improved UX helped establish professionalism and trust.
- Efficient Operations: Automation removed response delays and ensured follow‑up at scale.
Highlights:
- Full audit and optimisation of an existing web presence
- Conversion-focused redesign with clear user journeys
- Visually compelling, downloadable brochure showcasing worktops
- ROI-driven lead generation ads reaching target segments
- Seamless automation for faster, smarter lead management
Results
For a brand at its infancy, Bespoke Worktops needed a scalable, efficient digital engine—and that’s exactly what we delivered. From site optimisation and interactive collateral to strategic ads and nurturing automation, we provided the tools to attract and convert customers in a competitive landscape. The business now benefits from consistent enquiries, streamlined processes, and a polished brand presence ready for growth.
“Ann-Marie, the owner of Purple Octopus Marketing Solutions, is absolutely amazing! Her knowledge, creativity, and passion for helping businesses succeed really set her apart. She has been instrumental in transforming our online presence, from creating an incredible website to generating leads and driving online sales.
If you’re looking for a trusted partner to take your digital marketing to the next level, Ann-Marie is the one to call. Her professionalism and results-driven approach make her and Purple Octopus Marketing Solutions a top choice. Highly recommend!”
— Kamil – Owner Bespoke Worktops
