Background
Marks Mobile Butchers, a family-run meat delivery business, partnered with Purple Octopus Marketing Solutions to drive growth and expand their digital sales. Already known for their high-quality meats and reliable service, they were keen to accelerate online sales and broaden their customer base.
The Challenge
Marks Mobile Butchers had a strong local reputation but needed support in leveraging digital channels to boost direct-to-consumer sales. They had limited online visibility and were not utilising email marketing or advertising to their full potential.
Our Strategy
Approach: We implemented a focused, results-driven marketing strategy combining Email Marketing and Meta Advertising. Our team collaborated closely with Mark to create compelling offers and promotions that resonated with their audience, while also directing the creative content for engaging video ads.
Our Tools
Onsite Optimisation
Worked collaboratively with the Marks Mobile Butchers and team to ensure the website was optimised for conversions by creating landing pages for key seasonal offers.
Email Marketing
Designed and send monthly newsletters and promotional emails showcasing offers and updates.
Digital Advertising
Implementing targeted ad campaigns across social media and search engines to reach converting customers.
Key Statistics:
- Sales increased by over 102% month-on-month within the first two months of working together.
- Improved engagement and brand awareness across social channels.
- Mark now has a strong digital foundation to build on, with a growing list of loyal customers.
Results
Our collaboration with Marks Mobile Butchers is a great example of how a focused digital strategy—using email marketing, paid social, and strong content direction—can deliver rapid results. By understanding the brand and working closely with the business owner, we created a tailored plan that made a real difference, fast.
“Ann-Marie, the owner of Purple Octopus Marketing Solutions, is absolutely amazing! Her knowledge, creativity, and passion for helping businesses succeed really set her apart. She has been instrumental in transforming our online presence, from creating an incredible website to generating leads and driving online sales.
If you’re looking for a trusted partner to take your digital marketing to the next level, Ann-Marie is the one to call. Her professionalism and results-driven approach make her and Purple Octopus Marketing Solutions a top choice. Highly recommend!”
— Owner – Bespoke Worktops
