Background
Helen Exley is a renowned publisher of high-quality gift books, specialising in beautifully designed, thoughtful books that make perfect presents. With a focus on meaningful gifting, the brand sought to enhance its digital presence and drive online sales through strategic paid social media advertising.
The Challenge
Helen Exley approached us with the goal of increasing online sales and improving the overall performance of their e-commerce platform. The key challenges included:
- Creating compelling, bespoke creatives, including video and photography, to drive engagement and conversions
- Understanding website performance to identify conversion barriers
- Enhancing the customer journey to boost sales
- Implementing automated emails for customer nurturing
- Warming up and expanding the audience with Meta Advertising
Strategy
The project began with an in-depth analysis of the website’s performance. After evaluating the user experience and conversion rates, we identified areas for improvement and optimised the site to ensure a smoother customer journey. Once the website was refined, we integrated automated email sequences to nurture leads and encourage repeat purchases.
With the website in prime condition, we launched a strategic Meta Advertising campaign, designed to progressively warm up the audience and drive conversions. This was supported by bespoke creatives, including a new photoshoot and engaging video content, tailored specifically to Helen Exley’s target audience.
Our Tools
Email Marketing
Designed brand templates and automated email sequences, including abandoned basket emails, repeat purchase incentives, and newsletters to nurture customers and drive conversions.
Digital Advertising
Implemented targeted ad campaigns across social media and search engines, utilising bespoke creatives to reach new customers and maximise return on ad spend (ROAS).
Website
Optimised the website to improve customer journey and increase conversions, ensuring seamless navigation and an enhanced shopping experience.ck here
Photoshoot
Produced high-quality imagery and videos tailored to the brand’s audience, enhancing advertising campaigns and website visuals to create a more engaging customer experience.
Key Takeaways
The Season campaigns from September to December 2024 increase Sales by 51% YOY
- Number of orders increased by 83% YOY
- 88% of the sale came directly from the Meta Ad campaign.
- Conversion rates improved by 29%
Results
The results of this campaign demonstrated the power of a cohesive and strategic approach in driving online sales and engagement for Helen Exley. By optimising the website for conversions, nurturing customers with automated email marketing, and running high-impact Meta Advertising campaigns, we successfully increased traffic, improved purchase rates, and increased sales by 51% YOY.
At Purple Octopus, we pride ourselves on delivering flexible and adaptive solutions that evolve with the needs of the campaign. Whether it’s introducing new videography and photography, refining ad strategies, or optimising the customer journey, our team ensures that every element works seamlessly together to produce the best possible results.
Our collaborative and strategic approach allows us to move quickly, adjusting to what’s required to ensure success. By bringing together paid advertising, creative assets, and customer nurturing strategies, we create impactful campaigns that drive real business growth.
“Discovering Purple Octopus was fantastic! They handle our online advertising budget, ad management, and creatives, and they’re incredibly friendly, helpful, and efficient. Working with Ann-Marie and her team has led to significant time savings across our entire business.”
— Charlotte
