Background
ButchersFridge.co.uk is a newly launched, independent online butcher aiming to disrupt the UK meat market. As an unknown brand entering a competitive space dominated by established players, the challenge was clear: gain visibility, build trust quickly, and convert cold audiences into loyal customers. To scale their online sales and break into the market, Butchers Fridge partnered with Purple Octopus Marketing to deliver a targeted Facebook advertising strategy.
The Challenge
Launching a new brand in the UK meat industry meant Butchers Fridge had to overcome the hurdle of low brand recognition. With no existing customer base or social following, the mission was to introduce the brand to the market, communicate its quality and values, and generate demand through paid media. The objective was to reach high-intent audiences, educate them about the brand, and drive traffic to a brand-new e-commerce platform.
Our Strategy
To achieve these goals, we implemented a Facebook advertising strategy designed to attract, engage, and convert customers who were unfamiliar with the brand.
Our Tools
Onsite Optimisation
Worked collaboratively with the Butchers Fridge team to ensure the website was optimised for conversions, so every visitor from Facebook was more likely to become a customer.
Digital Advertising
Implementing targeted ad campaigns across social media and search engines to reach potential customers.
Key Statistics:
- Facebook Sales Growth: Achieved a 1004% YOY increase in online sales.
- Orders from Facebook Ads: 500% increase YOY.
Results
In just three months of strategic Facebook advertising, Butchers Fridge went from an unknown brand to a growing presence in the UK online meat market. The campaigns introduced thousands of users to the brand, generated consistent traffic, and turned new audiences into paying customers.
The rapid growth in online sales and strong engagement from cold audiences demonstrate the power of paid social to build awareness, trust, and conversions—even for new market entrants.
“Highly recommend Purple Octopus. Ann Marie is so knowledgeable, gets results and is a pleasure to work with!”
