Miro Forestry & Timber Products
Miro Timber, a sustainable forestry business, wanted to build its presence on LinkedIn to increase brand awareness, establish industry authority, and generate meaningful engagement with its target audience. With no prior structured marketing efforts on LinkedIn, the company partnered with Purple Octopus to develop and execute a strategy focused on organic growth.
Our Strategy
By implementing a structured organic content strategy, Purple Octopus focused on creating relevant and engaging posts, fostering active audience interaction, and optimising post timing to maximise reach. Regular performance tracking ensured continuous improvement, allowing Miro Timber to build a credible and influential presence on LinkedIn without relying on paid promotions. A key element of the campaign was regular engagement on industry relevant companies and profiles ensuring the page grew organically with targeted interactions.
Our Tools
Content Development
Creating and curating high-quality, industry-relevant posts to engage and educate the audience.t.
Engagement Strategy
Actively interacting with followers, responding to comments, and initiating discussions
Optimised Posting
Identifying the best times and formats to maximise visibility
Performance Tracking
Using insights to refine and adjust the approach for optimal results.lick here
Key Statistics: *figures up until end of January 2025
January 2025 Sales up 106% YOY with conversion rates increased by 65%
- Follower Growth: A 51% increase in followers, with over 2,300 new organic followers.
- Engagement Boost:
- 40% increase in reactions, showing stronger audience interest.
- 37% increase in comments, fostering deeper discussions and engagement.
- 44% rise in shares, amplifying content reach.
- Page Visibility: A 68% rise in page views, with a significant uptick in unique visitors exploring the company’s LinkedIn profile.
Results
By leveraging a consistent, organic LinkedIn strategy, Miro Timber has successfully established a strong digital presence. The increased engagement and growing follower base have positioned the company as a recognised industry voice, creating a solid foundation for continued growth and future marketing expansion.
“Ann-Marie is absolutely fantastic at what she does. I have tried other methods of advertising and lead generation to varying degrees of success, but within the space of a month Ann-Marie was able to help me generate more leads than I could cope with!”
— Joshua Marson
