Background
JustCaught.co.uk, a well-established Business to Business fish supplier, sought to expand its business model by selling directly to consumers. Having trialied this during Covid and recognising the growing demand for high-quality, fresh seafood delivered straight to customers’ doors, JustCaught.co.uk aimed to enhance its digital presence and streamline its marketing strategy.
The Challenge
JustCaught.co.uk was originally established solely as a trade supplier, meaning it had to build a consumer brand from scratch. This required redefining their online brand and identifying its ideal audience, understanding their needs, and effectively targeting them through strategic marketing initiatives.
Our Strategy
To achieve this transformation, we implemented a cohesive strategy encompassing four key pillars: Website Optimisation, Email Marketing, Organic Social Media, and Paid Advertising. This integrated approach allowed JustCaught.co.uk to increase its visibility, engage with customers, and drive conversions effectively.
Our Tools
Blog
Created a regular blog featuring key facts and seafood recipes to engage the audience helping with SEO and organic content.
Email Marketing
Designed the brand templates and automated a regular monthly email promoting special offers.
Digital Advertising
Implementing targeted ad campaigns across social media and search engines to reach potential new customers.
Website
Redesigned JustCaught.co.uk’s website to enhance user experience and increase conversions.lick here
Branding
Refreshing the online brand identity to reflect the quality of products and appeal to the consumer market.
Organic Social Media
Implementing targeted ad campaigns across social media and search engines to develop a loyal brand following.
Key Statistics: *figures up until end of January 2025
January 2025 Sales up 106% YOY with conversion rates increased by 65%
- Number of orders increased by 107% YOY
- Email Marketing Generated nearly £8,000 sales in one month (compared to £0 in the previous year).
- Followers Facebook at 1.8K and Instagram from 0-624
Results
Within just six months of implementing a dynamic marketing strategy, JustCaught.co.uk has seen outstanding growth across all key metrics. By leveraging a highly converting website, a data-driven email strategy, engaging blog content, and a combination of organic and paid social media, the brand has experienced a 129% increase in online store sessions, leading to a 13% uplift in total revenue and a 92% uplift in January of 2025 (compared to the same time 2024)
Sales attributed to marketing efforts have surged by 374%, with orders linked to marketing up by 338%.
The collaboration between JustCaught.co.uk and Purple Octopus Marketing showcases the power of a strategic, multi-channel approach. By outsourcing its marketing, JustCaught.co.uk has been able to focus on delivering high-quality seafood while achieving unprecedented growth. This case study highlights how an expertly crafted marketing strategy can drive real, measurable results.
“Ann-Marie is absolutely fantastic at what she does. I have tried other methods of advertising and lead generation to varying degrees of success, but within the space of a month Ann-Marie was able to help me generate more leads than I could cope with!”
— Joshua Marson
