Background
The Child Psych provides Gold Standard Autism Spectrum Assessments to families seeking professional support for their children. To increase awareness and generate leads, The Child Psych partnered with Purple Octopus Marketing to execute a series of highly targeted Facebook ad campaigns.
The Challenge
The challenge was to deliver high-quality leads quickly for The Child Psych’s highly targeted niche offering, Gold Standard Autism Spectrum Assessments, while working within a limited budget and maintaining cost efficiency.
Our Strategy
The strategy combined highly targeted Facebook advertising with optimised SEO efforts to drive immediate lead generation while building long-term visibility for The Child Psych’s autism assessment services.
Our Tools
Local SEO
Continual and optimised content for the Google Business Profile.
Digital Advertising
Implementing targeted ad campaigns across social media and search engines to reach potential parents and students.
Key Statistics:
50 high-quality leads within a single month.
- Leads at £5.47, well below the industry benchmark of £10-£30.
- Increased brand awareness through over 62,000 ad impressions.
- Strong engagement with low-cost follows and likes
Results
The campaign delivered outstanding results, significantly exceeding industry benchmarks. With a cost per lead of just £5.47—far below the psychology and medical industry average of £10–£30—the lead generation campaign secured 50 high-quality leads in a single month.
Low cost engagement campaigns further boosted visibility, achieving over 62,000 impressions and 20,394 reach, with a cost-effective £1.06 per engagement in the top-performing campaign. These efforts not only increased brand awareness but also generated meaningful connections with the target audience.
“Ann-Marie is friendly, efficient and does what she promises to do. She listens to what we say and has made A big impact.
A great addition to our team!”
— Claire May – Head Teacher
