Background
Network Dry Cleaners, a growing business in the South East of England, sought to establish a strong presence in the competitive dry cleaning and laundry service market. With a vision to offer convenient, eco-friendly services, they needed a solid digital presence and a targeted marketing strategy to successfully relaunch their brand. Purple Octopus Marketing was chosen to lead this initiative, providing a comprehensive range of marketing services designed to enhance the brand’s visibility and boost customer engagement.
Our Objectives
Enhancing local visibility and presence can attract new customers and boost brand awareness. Streamlining service offerings ensures an easier booking process and smoother customer interactions online.
Our Strategy
Purple Octopus Marketing devised a multi-faceted strategy encompassing digital and traditional marketing channels to meet the brand’s objectives.
Our Tools
Brand Development
The goal was to modernise their brand identity, ensure consistency across all touchpoints, and increase brand recognition both online and instore.
Website Development
We designed and built a user-friendly, mobile optimised website that enhances online visibility and usability. The site enabled customers to book their collections and deliveries easily online
Google My Business
We set up and optimised the Google Business profile to ensure the business could be found quickly and easily.
Facebook & Instagram
Built and optimised social media pages to engage with their customers and continually build brand awareness.
Results
Improved Brand Perception:
The new modern and eco-friendly look successfully repositioned Network Dry Cleaners as a forward-thinking brand. Customers responded positively to the fresh image and the clear emphasis on sustainability, which was missing from their previous branding.
Increased Engagement with Network Green Club:
The green colour representing the club became a visual anchor, helping customers associate the programme with sustainability and exclusive benefits.
Higher Website Traffic and Social Media Engagement:
After the website redesign and the launch of the refreshed social media content, Network Dry Cleaners saw a measurable increase in website traffic, with customers spending more time exploring their services and signing up for the Network Green Club. Social media channels saw increased engagement, with more likes, shares, and interactions across posts related to their environmental message.
Consistency in Brand Presence:
The cohesive branding across all platforms enhanced recognition and trust. Whether customers interacted with Network Dry Cleaners online or in person, they experienced the same clean, modern look and messaging.
Wrap your brand in the arms of success
This comprehensive strategy for Network Dry Cleaners successfully modernised their image while highlighting their commitment to sustainability through the Network Green Club. With a unified brand presence across all touchpoints, Network Dry Cleaners strengthened their market position, boosted customer engagement, and effectively communicated their eco-conscious values.
The new website enabled customers to easily book their own delivery and collection reducing the amount of admin within the store and increasing the number of bookings made. This solution was integrated with the instore EPOS system ensuring that the bookings were added correctly.
Before
After
