Background
Longwood Independent School & Nursery, a prestigious education institution, faced a significant challenge: the lack of in-house resources to effectively market its unique offerings and values. Recognising the need for expert assistance, they turned to Purple Octopus Marketing, a leading digital marketing agency known for its innovative and results-driven approach.
The Challenge
Despite offering exceptional educational services, Longwood struggled to reach its target audience and convey its message effectively. The primary challenge was to amplify its brand presence, attract new students, and enhance its reputation within a competitive market.
Our Strategy
Purple Octopus embarked on a comprehensive marketing overhaul for Longwood, focusing on a variety of specialisms, including: Marketing Strategy, Facebook and Instagram Advertising, Graphic Design, Public Relations, Web Development and SEO.
Our Tools
PR
Crafting compelling stories and news releases to gain positive media coverage, enhancing the school’s public image. Working with Local titles, including My Bushey New.
Local SEO
Continual and optimised content for the Google Business Profile.
Digital Advertising
Implementing targeted ad campaigns across social media and search engines to reach potential parents and students.
Website
Redesigning the school’s website for an improved user experience, including mobile optimisation and SEO-friendly content to boost visibility. To see the website click here
Branding
Refreshing the school’s brand identity to reflect its values and appeal to modern parents and students.
Marketing Materials
Creating engaging and informative prospectus, banners, leaflets and digital content that effectively communicate the school’s offerings.
Key Statistics:
150% increase in intake within the first nine months and a 22% saving in the marketing budget.
- Facebook Awareness grew 204%
- Instagram Awareness grew 802%
- Website Visitors grew to 8000 per month
- Google Profile visits increased to 3317 visitors per month
Results
Within just nine months of implementing the new marketing strategy, Longwood Independent School & Nursery witnessed a remarkable 150% increase in student intake. This surge exceeded the school’s initial goals and they continue to grow.
The partnership between Longwood Independent School & Nursery and Purple Octopus Marketing illustrates the transformative power of expert marketing strategies. By outsourcing its marketing needs to Purple Octopus, Longwood was able to focus on its core mission of providing excellent education while witnessing unprecedented growth. This case study exemplifies how strategic marketing can lead to tangible results, making it a valuable reference for educational institutions facing similar challenges.
“Ann-Marie is friendly, efficient and does what she promises to do. She listens to what we say and has made A big impact.
A great addition to our team!”
— Claire May – Head Teacher
